From ideato shelf.

Coffee Concentrate, one look across every format

Role

Art direction & rollout

Scope

Labels, dielines, trade kit

Formats

1L bottle · 3L bag-in-box

Years

2023 to now

The brief

A cold brew concentrate sold to home drinkers and to cafés and bars, so the pack has to sell on a shelf and work behind a bar.

What I did

Briefed and art directed Dapple Studio on the label, then designed the bag-in-box labels myself and rolled the look out across every format, regular and decaf, with full compliance throughout. Then the product guides, retail materials and in-store collateral for the launch.

AddOne number: wholesale accounts, units, or growth since launch.

Midnight Oil, a range that glows on the back bar

Role

Brand & design lead

Scope

Labels, packaging, shoots

Range

Liqueur · Espresso Martini · Decaf

Channels

D2C, paid social, retail

The brief

A coffee liqueur and ready-to-shake cocktails from a specialty roastery, competing with spirits brands many times its size.

What I did

The identity came from Dapple Studio. Since launch I've evolved it in house. The original labels led with the brand and kept the drink small, which was confusing customers, so I swapped the naming around to put Espresso Martini on top. I built in the compliance detail retail needs, from barcodes to Drinkaware, and gave Matcha Martini its own colourway that still sits in the brand language. Then the gift box, mailers and the photography, which went on to run across paid social and the webshop.

AddOne number: stockists, D2C sales, or a strong ad result.

Turning email into the webshop's best salesperson

Role

Strategy & creative

Platform

Klaviyo

Scope

Segments, flows, calendar

Years

2024 to now

What I did

In 2024 I rebuilt the segment architecture, audited every flow, and restructured the campaign calendar around a year-on-year look at revenue per recipient. Welcome, abandoned cart and browse flows now split by what people actually looked at. The jump came in the first year, and it has kept growing since.

Events, from pop ups to a café on the road to Monaco

Role

Events lead

Scope

Planning, staffing, service

Events

Hire · pop ups · conferences

Highlight

Hackney Half, 3 years running

What I do

I plan, staff and run every Climpson & Sons hire event, from small pop ups to large conferences. That means the brief with the client, the kit list, the rota and the team on the day.

Hackney Half

Three years in a row at one of London's biggest races, and each year better than the last. A sharper setup, a faster serve and more cups through the window.

London to Monaco

For a charity cycle from London to Monaco, we made coffee the whole way. A mobile café that opened twice a day, every day, for six days on the road.